New Delhi, July 29 -- Gurugram, Haryana, India - First Media, a global media and marketing company, has appointed Indixital Media as its exclusive sales, publisher success and operations partner across India, Southeast Asia and the Middle East.

The partnership is already live across five of India's leading media organizations. These publishers are using First Media's engagement products to improve user acquisition, increase audience engagement and create more value from each website visit.

Together, First Media and Indixital Media aim to build a US$100 million Annual Recurring Revenue publisher engagement business across the region.

The partnership combines First Media's audience engagement and monetization technology, including its in...