New Delhi, Aug. 31 -- NEW DELHI: This festival season could see advertising spends grow 12-15% over last year for entertainment companies, including television broadcasters and AVoD (advertising video-on-demand) platforms. Strong consumer sentiment, higher discretionary spending, and big-ticket festive and cricket properties are driving this momentum, according to industry experts.

As broadcasters line up festive specials, movie premieres, and reality shows, AVoD platforms are rolling out originals and regional content. Key sponsors include auto, smartphones, fintech, and e-commerce brands. That said, global headwinds, such as US tariff dynamics, may impact trade flows and investor sentiment, which in turn can affect consumer confidence....