New Delhi, Aug. 21 -- The chequered flag has dropped at the Formula 1 British Grand Prix, and while the official stream fades to black, the real work is only just beginning. My wife and I set up the camera and turn on the ring lights, transforming our living room into a makeshift studio for Couple of Corners as we prepare to record a post-race breakdown. It is a scene playing out in home studios across India, signalling a quiet but massive disruption in how this sport is consumed.

This isn't traditional sports journalism, but for millions of Indian fans, such spaces are exactly where they are migrating to due to an apparent lack of interest from mainstream outlets. This creates a striking paradox. According to FanCode, the F1 fanbase in ...