New Delhi, Oct. 1 -- Actor Vijay Deverakonda became the latest celebrity to foray into the beauty and personal care industry. He co-founded the skincare brand UNHYPE. On Thursday, UNHYPE achieved a major milestone by completely selling out its initial launch edition of 10,000 units of its 'VD Signature Routines' (comprising 30,000 total products) within two weeks, as per the company's press note.

Built around a simple, effective three-step approach, the routine features a face wash, moisturiser, and sunscreen, touted to be designed for everyday Indian skin. The kit, signed by Deverakonda himself, was offered in two variants-- Acne Safe and brightening versions. Both were a part of a pre-booked collection that generated Rs.1.3 crore in re...