New Delhi, Oct. 3 -- With increasing focus on and need for production of AI-generated content to scale pipelines and speak to younger audiences, many film industry veterans are exploring partnerships with companies specialising in AI or launching their own ventures.

Actor Ajay Devgn and filmmakers like Ram Madhvani and Shekhar Kapur are among those involved in new artificial intelligence (AI) companies that aim to scale up production across film and OTT content. These would help them build and scale intellectual properties (IPs) while steering clear of the challenges and unpredictability of the theatrical box office and the cluttered streaming space that is seeing cautious investments.

Earlier this year, Devgn launched Prismix, an AI-dr...