New Delhi, April 13 -- Online commerce is undergoing a structural shift-from discovery-led consumption to decision-led execution. The rise of Agentic AI, capable of searching, evaluating and transacting autonomously, is reshaping how demand is created and fulfilled. This transition does not eliminate consumers, but reduces their role in the decision loop. The implication is clear: influence is moving from human browsing to algorithmic selection.

Data from developed markets suggests that this shift is already meaningful, with 25-40% of users in the US engaging AI tools for product discovery, comparison and decision-making.

It is critical to distinguish between AI-assisted and AI-executed commerce. While fully autonomous agent-led transac...