New Delhi, May 27 -- The Dharampal Satyapal Group (DS Group), known for its Catch masalas and beverages and Rajnigandha mouth fresheners, has tied up with the UK's Ben's Cookies to launch the chain in India in early June, betting on rising demand for artisanal bakery products.

Founded in Oxford's Covered Market in 1984, the British artisanal cookie brand built a cult following across global markets for its soft-centred cookies made using butter, large chocolate chunks and fresh ingredients. The flavours include milk chocolate chunk, white chocolate and macadamia, and ginger and dark chocolate, apart from eggless variants.

The cookie market in India is highly under-penetrated, with only a handful of mainstream brands such as Cookie Man a...