New Delhi, July 30 -- Over 5-6 crore Indians now invest in mutual funds, marking a milestone in the way the country is saving and creating wealth. Powered by frictionless digital platforms, Do-It-Yourself (DIY) investing has democratised access to capital markets, with investors coming from more than 99 per cent of India's PIN codes. Getting started with investments has never been easier. However, while opening an account takes mere minutes on a smartphone, building a portfolio that can survive market cycles is an entirely different story.

Convenience has solved the access problem, but it has also pushed lakhs of first-time investors into complex decision-making around asset allocation and selecting the right mutual funds. As this market...