New Delhi, Aug. 14 -- The country's growing pool of affluent consumers is prompting mall operators to rethink how they segment retail space, with DLF looking to create a progression from accessible premium brands to luxury rather than treating each shopping destination as a standalone property.

The developer is sharpening the positioning of its malls around different stages of the consumer spending journey, from neighbourhood plazas and city-centre malls to aspirational luxury and ultra-luxury destinations. The strategy comes as retail consumption and spending across its portfolio grew 12% year-on-year in the June quarter, while rentals grew about 9%.

Pushpa Bector, group executive director and business head, retail, for the company, sa...