New Delhi, Oct. 27 -- With Diwali approaching, gold purchases are expected to gain momentum as families prepare to celebrate Dhanteras, an auspicious occasion traditionally associated with buying precious metals. Many households save throughout the year for this annual purchase, viewing gold as a symbol of prosperity, wealth and good fortune.

However, rising demand for gold also makes it important for buyers to remain alert to counterfeit jewellery and purity-related fraud. Attractive discounts and deals can sometimes conceal jewellery with lower gold content than advertised, potentially causing financial losses for unsuspecting customers.

Buyers can reduce these risks by checking the Bureau of Indian Standards (BIS) hallmark and verify...