New Delhi, April 24 -- Actor Kriti Sanon has stepped down as Chief Customer Officer (CCO), the beauty brand Hyphen announced on Instagram; however, the brand did not clarify whether Sanon has completely dissociated herself from the company. "This is not a statement we issue lightly. After careful consideration, we believe in addressing this with honesty. The road ahead marks a significant shift. Certain difficult yet necessary decisions have been made. With that, we formally share: Kriti Sanon is no longer serving as our Chief Customer Officer," Hyphen said.

The actress had announced the launch of the brand on her 33rd birthday in 2023. Sanon had taken to Instagram to unveil the brand, writing: "Happy Birthday to me! It's finally here! T...