New Delhi, April 21 -- Ace Turtle, the company behind denim brands Lee, Wrangler and G-Star, is stepping away from India's crowded value denim segment, sharpening its focus on premium brands as it looks to rebuild margins and define a clearer market position.

Its chief executive, Nitin Chhabra, told Mint that the shift has meant it now has a tighter strategy centred on fashion, sourcing and distribution.

"We are on track to achieve Ebitda positivity in the September quarter. For the full fiscal year, we are targeting a strong growth trajectory, with revenues expected to rise by approximately 25% compared to the previous year," he said. Ebitda is short for earnings before interest, taxes, depreciation and amotrization.

The company, whic...