Bengaluru, Jan. 27 -- Once valued at over $1 billion, e-commerce firm DealShare is attempting to pivot from its business-to-business (B2B) roots to a consumer-facing model, betting on value retail anchored by private labels, aggressive pricing, and two-hour deliveries, chief executive Kamaldeep Singh told Mint.

Venture capital firm Tiger Global-backed six-year-old startup plans to scale its retail operations beyond its core markets of Jaipur and Kolkata by investing significantly in building out its supply chain and distribution network in neighbouring cities, Singh said in an interview.

"Our approach for the next few months is to deepen our presence in our strong markets, strengthen supply chains, and densify distribution networks, and...