New Delhi, Aug. 10 -- Dabur India has accused the Food Safety and Standards Authority of India (FSSAI) of acting in the interests of rival manufacturers by prohibiting the sale of its food products carrying "100%" claims, saying the order has put inventory worth around Rs.150 crore at risk, according to a Moneycontrol report.

In a writ petition filed in the Delhi High Court on August 6, the FMCG major alleged that FSSAI issued the prohibitory order "in a mechanical manner" and without giving the company an opportunity to explain its position.

Dabur also questioned the regulator's reasoning that claims such as "100% pure" disparage other manufacturers. The company argued that such claims are "non-comparative and standalone" and do not re...