New Delhi, April 9 -- Cycle Pure Agarbatti is sharpening its push into digital channels and associated product categories as it looks to evolve beyond its traditional incense business. As part of this strategy, the company has acquired a majority stake in Satvik Spirituals Pvt Ltd, a company that built its business of spiritual and lifestyle offerings through e-commerce.

"E-commerce is still relatively new for us and Satvik is a digital-first brand and understands consumer behaviour online," Arjun Ranga, managing director of N. Ranga Rao and Sons Pvt Ltd, the parent company of the incense stick brand, said in an interview with Mint.

While the financial details were not disclosed, the move reflects Cycle Pure's intent to build online cap...