BENGALURU, March 6 -- For most restaurant chains, the goal is to build one blockbuster brand. At IPO-bound Curefoods, the strategy is the opposite.

The Bengaluru-based cloud kitchen operator is working on adding brands to its portfolio that can each reach Rs.200-300 crore in revenue, spreading its bets across multiple cuisines and consumption occasions. It currently has eight brands including Kitchens of Eatfit, Sharief Bhai, Krispy Kreme and CakeZone.

"The big learning is that it is very difficult to make a brand bigger than Rs.300 crore in India," founder and CEO Ankit Nagori told Mint in an interview, pointing to rapidly fragmenting consumer tastes in the country's food market.

Curefoods plans to tap the public markets with an Rs.80...