New Delhi, July 3 -- India's pain management market has been split between two extremes: the over-the-counter heat pack that offers fleeting comfort and the physiotherapy clinic that demands time and money.

The gap between the two has been wide enough for most people to simply live with chronic discomfort. Afterall, sedentary work, long commutes, weekend sports, and the general wear and tear of urban life have made back, knee, and shoulder pain almost universal.

Into this space steps Curapod. Developed by Litemed, it is India's first wearable that promises musculoskeletal therapy at home and carries both CDSCO (Central Drugs Standard Control Organisation) approval and US FDA Class II registration-regulatory markers that place it closer ...