BENGALURU, March 9 -- Cult.fit is widening its playbook beyond traditional gyms, betting on affordable fitness centres, niche formats such as premium Pilates studios, and consumer products to drive its next phase of growth, the company's top executive said.

The Bengaluru-based company's consumer products business is expected to eventually rival its services segment in scale. Mint reported in June 2024 that chief executive officer Naresh Krishnaswamy expected the products arm to outpace gym services over the next few years. The trajectory appears to be playing out, Krishnaswamy told Mint in a fresh interview.

"The products business is growing a little faster than the fitness services segment and is now about one-third of our overall busi...