New Delhi, March 2 -- If the recent AI Impact Summit delivered one clear takeaway, it is this: technology events are fast evolving into powerful commercial and influence hubs for brands and creators. Beyond unveiling new artificial intelligence (AI) products and showcasing the country's tech ambitions, the summit emerged as a powerful platform for marketing partnerships, content monetization and digital engagement.

India's first AI summit, held in the national capital from 16 to 20 February, did what such mega events usually do: it generated hype, and drew crowds, but the more telling story unfolded on social media: Influencers earned a month's income in five days, brands learnt that their most effective marketing tool wasn't their booth...