New Delhi, March 4 -- MUMBAI: Cognizant Technology Solutions Corp. is taking a different tack in artificial intelligence (AI), betting that better-designed solutions, not just lower costs, will win deals at a time when automation is raising fears of revenue pressure in IT services.

based Cognizant says it is focusing on designing and executing AI projects better than rivals, rather than relying mainly on price cuts to win business.

"So this is something that we are very careful when we first review the deal before we submit our bids. We look at very carefully how the need is constructed, and what is the solution because you don't win some of these deals on price point. I mean, that's one of the factors, but it's also how well made and h...