New Delhi, Sept. 21 -- As businesses use more artificial intelligence (AI), they are running into a new problem, as some of them are burning through a year's token budget in months or even days. Two fast-growing, mid-tier information technology (IT) firms, Coforge Ltd and Hexaware Technologies Ltd, are now helping clients navigate these costs by helping them manage AI use better and reworking how they charge for it.

While India's seventh-largest IT firm Coforge is helping clients manage AI token consumption by using certain AI models fit for specific tasks, Hexaware's each new proposal now carries a token-based pricing option.

The token usage focus comes as its prices determine AI usage for companies integrating the technology into thei...