Bengaluru, Feb. 22 -- When Ritij Agarwal moved to Noida for a job in product operations at a fintech startup, his meals increasingly came from delivery apps Swiggy and Zomato. A couple of years ago, he decided to try something different.

"My junk food intake was quite high. I thought it would be a good idea to use an app like Healthify, which can track calorie intake," he said.

What began as simple calorie tracking soon became more structured. When he started working out, the app's macro breakdowns helped him monitor his protein intake more closely. The numbers offered a way to measure progress daily, visibly, and with some precision.

Agarwal isn't the only one. Gauraang Arora, a content creator, downloaded the app with a specific goal...