New Delhi, Nov. 5 -- When Chandukaka Saraf began its journey in 1827, it laid the foundation for a business associated with trust, tradition and family relationships. Generations later, that association continues, connecting families through life's significant moments. This Diwali, Chandukaka Saraf marks its long-standing heritage with "Rishton Ka Tyohar"-a festive campaign centred on relationships, traditions and togetherness.

Two centuries of Diwalis, three generations at the counter

At a Chandukaka Saraf showroom this Diwali, the collections reflect a business that has served generations. Grandparents may select gold jewellery to observe festive traditions. Parents may explore wedding collections and heirloom pieces, while the younge...