New Delhi, June 21 -- The Central Consumer Protection Authority (CCPA) has imposed penalties of Rs.1 lakh each on Storia Foods and Beverages Pvt. Ltd and Mrs Bectors Food Specialities Ltd for allegedly misleading consumers through the use of "100%" claims on food products, a ministry of consumer affairs, food and public distribution statement said on Sunday.

The consumer watchdog also directed both companies to immediately discontinue the disputed claims from product packaging, websites and digital platforms.

"The term '100%' is a precise and absolute numerical expression and must correspond exactly with the factual composition of the product," the regulator said in the statement.

The action was taken under the Consumer Protection Act,...