New Delhi, March 26 -- Thomas Cook India announced the demerger of its resorts and resort management business into Sterling Holiday Resorts Ltd (SHRL) on 20 March. Investors were not enthused, and the stock has slipped 7% since then, taking its 1-year tally to -30%.







To be sure, the YOLO (you only live once) sentiment during the pandemic sent travel and hospitality stocks soaring amid expectations of high growth, driven by 'revenge travel'. Thomas Cook's shareholders were no different and had seen their wealth quadruple in just about a year since March 2023. But soon, the realities of the B2B-driven, low-margin business caught up with sentiment, sending the stock down more than 60% from its July 2024 peak.

While the demerger hopes ...