New Delhi, Sept. 19 -- For years, the language of skincare was built around correction: fewer lines, brighter skin and smaller pores. But, the newest beauty concern revolves around treating a tired face. Terms like cortisol face, lymphatic drainage, sleep-first skincare and nervous-system regulation have entered the beauty vocabulary. This shift is reflected in a range of products that include cooling eye masks, ceramide creams, gua sha tools, relaxing oils and LED masks. Increasingly, beauty consumers want to know how to not look tired.

Dermatologist Dr Bindu Sthalekar, of the beauty clinic Skin Smart Solutions in Mumbai, has noticed this transformation: "Earlier, patients would come in saying, "I have acne" or "My skin is dry." Today, ...