New Delhi, May 2 -- Around two decades after exiting India, UK cosmetics brand Lush has re-entered the market, looking to tap into the country's growing luxury beauty segment.

The maker of bath bombs, shower jellies and solid shampoo bars has partnered with Bengaluru-based Bilberry Brands under a licensing agreement, beginning with an online launch and a physical store in Delhi. A second Delhi outlet, along with stores in Gurugram and Mumbai, is expected to open soon. It plans to open seven stores by the end of 2026.

In a video interview, Lush co-founder Rowena Bird discusses the brand's return to India. Edited excerpts:


It wasn't straightforward to do business when we first entered. Importing was expensive, the shopping malls w...