New Delhi, March 23 -- Shares of Hybe Co, the agency behind K-pop band BTS, fell as much as 15% on Monday following underwhelming turnout at a concert by the boy band jittered investors.

The BTS concert in Seoul's Gyeongbokgung Palace drew a much smaller crowd that authorities had initially expected, given that it was the first comeback concert of the K-pop megastars after they completed their compulsory military training.

Hybe share price recorded its biggest intraday fall since June 2022, following the underwhelming turnout for the BTS concert. It must also be noted that the concert was livestreamed on Netflix, where subscribed users could watch it live for free.

The lower-than-expected numbers at the BTS comeback concert has sparked...