New Delhi, June 20 -- "Literally forced me. I'm not joking," This is what an exasperated customer said in an open letter to Bombay Shaving Company founder Shantanu Deshpande on LinkedIn. The grievance wasn't about a faulty razor or a delayed delivery, but about an inbox under siege.

The customer, Debajyoti Jena, Founder of The StartUp Circle, claimed that the grooming brand was hitting his personal WhatsApp number "3 times a day - from 3 different official business WhatsApp accounts - minimum 9 messages in a day".

Jena, who said he has "admired the work of Shantanu Deshpande" for years, noted that he doesn't write any negative posts about entrepreneurs or brands, "but this was really annoying and disgusting to get repeated notifications...