New Delhi, April 29 -- AI-driven short films and even full-fledged content verticals to back both long-form and theatrical-focused AI projects, being announced by top Bollywood names such as Ajay Devgn, could help bolster their revenues with minimal investments, say experts.

With titles costing between Rs.50 lakh and Rs.15 crore, depending on scale, there is a significant interest from brands and sponsors looking to collaborate with long-term IP (intellectual property).

That said, while demand for AI content is growing, monetization is still evolving. Challenges include inconsistent revenue due to fluctuating ad rates, limited premium value for certain formats, and a perceived quality gap in areas such as realism and emotional depth. Ad...