New Delhi, May 19 -- What started as a simple ice cream promotion has now turned into one of social media's loudest and most chaotic trends.

Blinkit's viral "Scream Challenge" is taking over Instagram reels and short-video platforms, with users screaming into their phones while ordering ice cream in an attempt to unlock discounts, boost scores or simply create viral content.

The challenge sounds ridiculous - which is exactly why the internet loves it.

Across social media, users are filming themselves shouting at maximum volume in bedrooms, balconies, office spaces, hostel rooms and even inside parked cars. Some are competing with friends, while others are turning the trend into dramatic skits, parody videos and meme content.

And now, ...