New Delhi, Nov. 5 -- Blinkit's free ambulance service is undergoing a pricing change, with Eternal founder Deepinder Goyal announcing that users will now have to pay Rs.2,500 for non-emergency transfers. However, ambulance services for medical emergencies will continue to remain free.

Explaining the decision on Thursday, Goyal said the service had handled approximately 20,000 emergency cases and around 42,000 cases in total over the past two years, without charging users.

"In the last two years, we have served ~20,000 emergency cases (~42,000 cases in total). We haven't charged a single rupee for any of them. And we want to keep it that way."

However, the company has observed a growing number of bookings for routine medical check-ups, ...