New Delhi, June 30 -- French carpooling and mobility platform BlaBlaCar is sharpening its focus on India, its largest market, betting on rapid user growth, a more tailored strategy and a gradual shift to a subscription-led model as it aims to begin monetising its expanding user base.

The company plans to scale to as many as 100 million passengers in India in 2-3 years, while investing in local hiring, trust features and product customisation, marking a strategic pivot from its earlier, largely hands-off approach in the country, where long-distance carpooling has been slowly picking up.

The company's closest competitors in India are sRide and Quick Ride. These two focus primarily on intra-city, on-demand services, while BlaBlaCar's user ...