New Delhi, Aug. 6 -- As Indian companies accelerate their ambitions to embrace artificial intelligence (AI), the ease of execution, speedy implementation and the credibility of trusted partners are becoming as important as the technology itself. The Big Four consulting firms-KPMG, PwC, EY and Deloitte-are teaming up with technology startups and niche service providers to pitch clients a bundled offering of agentic AI, technology overhauls and workplace transformation.

The team-up works for all: advisory firms deepen their technology capabilities without building every solution in-house; startups gain access to a wider enterprise client base that's backed by the Big Four's credibility, and the clients get a trusted one-stop solution that ...