Beloved frozen pizza brand discontinued after nearly six decades on US supermarket shelves
New Delhi, Oct. 10 -- Conagra Brands has stopped producing Celeste frozen pizzas, bringing an end to a brand that has occupied a place in American grocery freezers for nearly six decades. The decision is part of a wider effort to simplify the company's product portfolio and prioritise businesses with stronger growth prospects.
The announcement has prompted nostalgic reactions from longtime customers, many of whom associate the affordable frozen pizzas with childhood meals, family kitchens and quick dinners on a budget.
According to TODAY.com, a Conagra representative confirmed that production had stopped as part of the company's SKU rationalisation process, which involves reviewing individual products and removing those that no longer f...
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