New Delhi, April 22 -- The account is part of a growing ecosystem of AI-generated influencers - virtual personalities created using artificial intelligence tools capable of producing hyper-realistic images and videos. These digital figures are designed to mimic human behaviour, expressions and lifestyles, often making it difficult for viewers to identify them as artificial.

While virtual influencers are not entirely new - they have existed since the mid-2010s - rapid advancements in generative AI have significantly accelerated their presence. Today, thousands of such accounts operate across platforms like Instagram, with some amassing large followings and steady income streams.

In this case, the profile has reportedly been earning over ...