New Delhi, Sept. 8 -- The Board of Control for Cricket in India (BCCI) has locked in Campa, SBI Life and ChatGPT as Associate Partners for India Home Cricket, covering two seasons from the upcoming West Indies series through March 2028. The three deals are worth more than Rs.130 crore together and mark a 44% jump on the last cycle.

The package covers 35 bilateral matches at home. Reliance Consumer Products' Campa Cola topped the bidding at Rs.1.31 crore a match. ChatGPT and SBI Life came in at Rs.1.2 crore each. Bisleri and Indian Oil Corporation also quoted Rs.1.2 crore but missed the final slots.

That works out to roughly Rs.3.71 crore a match from the three associate partners alone. Notably, the BCCI invited bids in July, pushed the ...