New Delhi, Sept. 24 -- The Board of Cricket for Cricket in India (BCCI) has roped in Muthoot Fincorp for the title sponsorship rights for Indian cricket for the next two year until 2028. The two-year period begins from India's upcoming ODI series against West Indies, starting later thus month.

The BCCI already has Campa, SBI Life and ChatGPT in its sponsorship bouquet for the bilateral cricket series. Based in Kochi, the Muthoot group will hold the title sponsorship rights for all international and domestic matches played in India until March 31, 2028.

Based on a Cricbuzz report, the title sponsorship is referred to as 'Blue Muthoot'. The report also added that the deal has been negotiated at a base price of Rs.4.85 crore per match. How...