New Delhi, March 5 -- Struggling with nearly flat sales and a stock at a 52-week low, Bata India is pushing a "digital-first" reset to drive momentum. Revenue grew just 3% year-on-year in Q3 FY26, while nine-month sales are almost stagnant, lagging behind rivals such as Metro Brands and Campus Activewear, which report double-digit gains.

In an exclusive interview with Mint, Gunjan Shah, chief executive officer (CEO) and managing director (MD) of Bata India, said the company aims to derive about 25% of its total revenue from digital platforms in the next three years.

"In the next 2-3 years it should be anywhere between 20 to 25% of our business," Shah said, adding that appealing to a younger customer base is among the company's top prior...