New Delhi, Nov. 9 -- A stronger international brand image, access to European testing infrastructure and a steady revenue stream from manufacturing 800,000 passenger car tyres annually for the Italian tyre maker are three benefits Mumbai-based Balkrishna Industries Ltd expects from its partnership with the world's fifth largest tyre maker Pirelli, joint managing director Rajiv Poddar told Mint.

Under an initial supply agreement signed last month, its Bhuj plant will build 800,000 tyres a year by 2030. The two companies could later form a 50:50 joint venture to make premium car tyres, if certain conditions are met.

"It's a marriage of two equals in that sense. When they saw what we've done in Europe, the quality-centric approach that we ...