Mumbai, Aug. 4 -- Global private equity firm Bain Capital is leading discussions to acquire a controlling stake in Cello World from its promoters, who currently own 75% of the listed consumerware company, according to two people familiar with the matter.

"Kotak's investment banking arm is advising the promoters on the transaction and the deal is pegged at over Rs.3,000 crore," one of the people cited above said. Other private equity funds have also evaluated the asset as the deal went through several rounds of on-and-off negotiations, a second person added.

India's consumerware market was valued at $3.38 billion in 2025 and is expected to reach about $5.62 billion over the next four years, according to an October report by Ambit.

Both ...