New Delhi, Sept. 30 -- For India's festive shoppers, the final price of a smartphone, television or laptop may depend on more than the discount displayed on the product page. This year, the bank card in a customer's wallet could determine whether they unlock another 10% saving at checkout.

As Flipkart and Amazon gear up for their October festive sales, the two e-commerce rivals are highlighting different banking partners for their headline instant-discount offers.

Flipkart's Big Billion Days is associated with Axis Bank and ICICI Bank card offers, while Amazon's Great Indian Festival is offering a 10% instant discount on eligible SBI Credit and Debit Card transactions and EMI purchases.

Flipkart's Big Billion Days 2026 is scheduled to ...