New Delhi, March 10 -- Electric scooter maker Ather Energy plans to increase its sales network in the country to over 1,000 stores in a year's time, surpassing rival Ola Electric's retail footprint and signalling a doubling-down on distribution.

At a meeting with analysts from Nuvama Institutional Equities last week, Ather's management said that it is targetting around 1,100 stores by March 2027, up from 700 in March 2026 - meaning it expects to average more than one store opening a day.

An executive directly aware of the matter said that the number of Ather stores is likely to be more than target after the debut of its new scooters based on the EL platform, as its new architecture has been named.

"After the launch of EL platform by mi...