New Delhi, Feb. 10 -- With Netflix recently striking a deal to stream all films produced by Sony Pictures Entertainment globally after their theatrical release-and potentially moving to acquire the massive Warner Bros library-the niche, urban, English-language OTT space in India is bracing for a significant shake-up.

As global catalogues consolidate under fewer platforms, industry experts believe these international shifts will fundamentally alter consumer choices in India, forcing rivals like Prime Video and JioHotstar to rethink their strategies for targeting up-market, premium users.

The clustering of global libraries reduces friction for consumers who are tired of navigating multiple subscriptions.

While Netflix moves toward a domi...