As festive online shopping surges, how are e-commerce firms using AI to detect fake orders, prevent fraudulent refunds?
New Delhi, Oct. 30 -- The festive season is a crucial period for e-commerce majors and retailers to boost sales. Flash deals, discounts and last-minute purchases drive a flood of online orders, giving shoppers more choice and the convenience of faster delivery.
However, during this time, fake orders also surge, along with account misuse and fraudulent refund claims. For e-commerce platforms and logistics companies, the challenge is to identify suspicious orders, fake identities and fraudulent refund requests without disrupting the experience of genuine customers.
According to data from Datum Intelligence, India's festive e-commerce order volumes are expected to grow from 760 million in 2025 to 966 million in 2026, marking a 27.1% increa...
Click here to read full article from source
इस लेख के रीप्रिंट को खरीदने या इस प्रकाशन का पूरा फ़ीड प्राप्त करने के लिए, कृपया
हमे संपर्क करें.