New Delhi, July 27 -- As Eros Innovation launches Eros Music Worlds, a cultural music platform featuring seven AI-native artists built from established Eros film characters and narrative worlds, industry experts say the commercial opportunity is significant.

However, the real value lies not in producing endless AI-generated music, but in creating rights-cleared, legally compliant content based on well-known voices and performances.

Music companies, experts say, must ensure AI systems are trained on lawfully licensed content and that artists' copyrights, performers' rights and personality rights are not infringed. Any use of an artist's voice, likeness or creative works must be backed by the necessary consents and licences.

"From a reve...