New Delhi, Aug. 29 -- Apple is making it more expensive for Americans to watch Shrinking, Ted Lasso, Pluribus, and its growing catalogue of original films and shows, with the company raising subscription prices in the US from Friday, 28 August.

The monthly Apple TV subscription will now cost $14.99, up from $12.99, while the annual plan has increased to $119 from $99. The new rates apply to both new and existing subscribers.

Apple said existing customers will be notified approximately one month before they are charged the new price.

This is the fourth price increase for Apple TV, formerly known as Apple TV+, in four years. The latest rise also puts the service at three times its original monthly price of $4.99, which was introduced whe...