New Delhi, Oct. 18 -- Some film composers create songs that audiences remember. Anirudh Ravichander has built a career around music that can become part of a film's identity before its release.

His tracks supply the energy for a superstar's entrance, the pulse of a dance sequence and, at times, the emotional centre of a story.

His rise began with 3 in 2012, when 'Why This Kolaveri Di', sung by Dhanush, became an unlikely international sensation.

The song's blend of Tamil and English, deliberately offbeat lyrics and catchy tune travelled far beyond the film's original audience. It announced a composer who understood that a song did not need conventional polish to become unforgettable.

As his career developed, Ravichander found ways to ...