New Delhi, March 13 -- Tata Motors launched the Tata Curvv as its first-ever coupe SUV, democratising a specific category that has been reserved for the luxury car market for a long time. The Tata Curvv competes with well-established rivals like Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara in the crowded mid-size SUV segment. However, the unique coupe SUV design is what makes it distinctive compared to the rivals.

Despite being launched with quite an ambition, the Tata Curvv has been suffering from slow sales, which can be blamed on the intense competition, along with concerns over reliability, inconsistent service quality, etc.

While consumers mainly prefer the more conventional options like the Hyundai Creta or Kia Seltos...