Amit Aggarwal on why good design alone cannot build a fashion business
New Delhi, Nov. 14 -- For over a decade and a half, Amit Aggarwal has worked with materials and techniques that sit outside conventional ideas of clothing. His work has involved experimenting with upcycling and reworking textiles, including recycled plastic, bindi-sheet patchwork and industrial materials. The designer recently relaunched his pret line, AM:IT, at Lakme Fashion Week x FDCI and opened a flagship store in Mumbai's Kala Ghoda.
AM first launched in 2015 and remained operational until the pandemic disrupted its business. The label had built a market through trade shows and showrooms in Paris, but travel restrictions made it difficult for buyers to visit. At the same time, the mainline Amit Aggarwal business was expanding rapidl...
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